Thursday, February 20, 2020

Decision in Paradise Research Paper Example | Topics and Well Written Essays - 1000 words

Decision in Paradise - Research Paper Example In this paper, the factors that affect the implementation of decision in the organization and propose the solution to tackle the situation are taken into consideration. Secondly, the resources and actions required to effectively implement the decision based on the proposed solution are evaluated. Finally, an analysis of the ethical implication on the part of stakeholders is made. Factors Affecting Decision Implementation: While implementing a decision in an organization, there may arise various hindrances which may curtail the organization’s effective functioning and, eventually, its growth. The major factors that affect the decision implementation can be identified as government interference, economic factors, ecological factors, human resources etc. Any decision can be effectively implemented if all these factors are considered while taking the decision. Government plays a major role in the development of an organization. The government, with its power to put restrictions on an organization, can be considered as a factor that may affect the implementation of decisions taken in the organization. ... If the company decides to make changes in its cost or other economic matters, it should first take into account the economical condition of the place. If the economic decisions do not meet the economical condition of the place, then the implementation of the decision will be ineffective. Ecological factors also affect the decision as any organization is influenced by the geographical situation of the place where it is located. If the decision taken is adverse to the ecological condition, then it cannot be effectively implemented and may cause loss for the company. In a place like Kava, which is mainly prone to natural disasters, it is important to consider the natural condition as well as the living condition of the people. The human resources may affect the decision implementation because a decision to reduce pay may invite protest from the workers. Availability of cheap labour may attract the company but those labourers will most probably be unskilled. In Kava, cheap labour is avai lable along with the persisting problem of unskilled labour. So the decision taken should be based on the human resources of the place. There are also other minor factors that may affect the effective implementation of the decisions. Prior to making and implementing a decision, a deep evaluation is required and a SWOT analysis may prove fruitful. The first solution is to study and follow the government rules regarding the setting up of organizations. The second solution is to provide minimal aid to the natives so as to make them economically stable. In order to help the people and to tackle the ecological situations, an evacuation centre might be built so that the people of Kava can get shelter in that centre

Wednesday, February 5, 2020

Brand Strategy and Analysis Essay Example | Topics and Well Written Essays - 1000 words

Brand Strategy and Analysis - Essay Example This helps to establish whether the brand meets the customers’ expectation and hence establish the need to modify or maintain the brand. Moreover, the managers can carry out an analysis on the customers’ data with a view of developing a marketing strategy that will communicate the brand messages to the target customers and help in predicting future market demands for the brand. For instance, the management can derive a strategic plan for the marketing department with an aim of helping them understand the customers’ needs and henceforth design a brand that meets those needs and reaches the customers in an effective way. Additionally, customers’ analysis helps in brand positioning through the analysis and understanding of different customer segments which defines their usage, needs, and experiences (Alameda County SBDC, 2013). Indeed, such an understanding clearly helps in creating brand strategy as the brand design seeks to satisfy each customer segment. Ho w a Competitor Analysis Helps In Creating a Brand Strategy A strong brand strategy is the one which positions the company’s strengths above its competitors’ weaknesses or the one which expose no threat to the competitors (Czepiel and Kerin, 2009). To achieve this, the company’s strategists must have adequate knowledge about competitors' strengths and weaknesses which comes through competitor analysis (Brown, 2010). As such, competitor analysis helps in creating a brand strategy. For instance, the strategists may seek to establish what the competitors does best and what they perform poorly with an aim of designing a brand strategy that will capitalize on the competitors’ weaknesses and dilute the competitors’ strengths with an aim of gaining competitive advantage. Indeed, brand strategy uses competitors’ analysis to establish a profile of opportunities and threats for the company against its competitors. In addition, competitor analysis has a goal of knowing all aspects of the competitor with a view of relating to them and designing a brand strategy that will address the competitors' probable actions and responses (Czepiel and Kerin, 2009). For example, the strategists can analyze the competitors’ mission statement and future policies with a view of using that information to develop a brand strategy that will position the company in a strategic position. Indeed, brand image and brand strengths are components of competitor analysis which significantly define brand strategy. Knowledge about the competitor’s current and possible future position is fundamental in the overall strategy of a company. More so, competitor’s analysis entails the competitors marketing strategy which helps in designing brand strategy. For example, the strategists may seek to know how, where, what, and who their competitors’’ advertisement target. Such information would be necessary for the company in devising a br and strategy for the future. Example of a Customer Analysis This is a customer analysis for a car manufacturing company. The customer analysis will address the market research, customer needs, and current or targeted customers (Jersey Business, n.y). Customer Needs Most car buyers seek for high quality, low maintenance, comfortable, and durable cars.